Noodles and Company has turned to TNKR to develop multiple social media campaigns. Whatever the assignment, we work to create posts that are consistent, appealing, and engaging so that they can capture attention, reinforce the Noodles brand, and highlight particular offerings across platforms including Instagram, Facebook, and Twitter.
One such offering is the Noodles Rewards app. Not only does it help customers order ahead for easy pickup, but it makes it simple to earn points that can be redeemed for freebies, discounts, and offers. To make Noodles Rewards more eye-catching, we created a virtual sign from its logotype lockup and made it spin around to reveal perk messaging on its back side. We surrounded the sign with a variety of papercraft items that played up the food and drinks customers can earn with the app.
When it came time to roll out a series of new shrimp dishes, TNKR developed an “Under the Sea” social media campaign. With papercraft, we created a chronology of various colorful, eye-catching seabed scenes that captured attention and drove people to find out more.