Strategy, Branding, Package Design, Social Media Content
Snacks free of the top nine allergens
Sarah founded FreeYumm, a free from the top 9 allergens snack company base out of Canada, to help her son and others with dietary restrictions feel included and have on-the-go snack options for kids. She came to TNKR for a rebrand that speaks to both the US and Candian markets, as well as package design for new product line offerings outside of just the school-aged target market.
We wanted to maintain their brand recognition while giving their identity, messaging, and packaging a facelift. We highlighted her origin story and value proposition, created cohesion across product lines, and helped redesign update the mascot.