Strategy, Branding, Package Design, Social Media Content

Snacks free of the top nine allergens

Sarah founded FreeYumm, a free from the top 9 allergens snack company base out of Canada, to help her son and others with dietary restrictions feel included and have on-the-go snack options for kids. She came to TNKR for a rebrand that speaks to both the US and Candian markets, as well as package design for new product line offerings outside of just the school-aged target market.

We wanted to maintain their brand recognition while giving their identity, messaging, and packaging a facelift. We highlighted her origin story and value proposition, created cohesion across product lines, and helped redesign update the mascot.

“We found TNKR to be an absolute game changer for our brand. With their creative genius, we were able to rebrand and refresh, enabling us to begin our transition from Natural into CPG as a mainstream brand. One year later we have grown FreeYumm nationally across Canada, with turns that are hitting a new level for our company. I attribute our 35% sales increase, on pre- existing skus, almost entirely to TNKR.”

Sarah Clarke – President FreeYumm Foods

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